COMPARISON OF CRISIS MANAGEMENT STRATEGIES OF TWO BUSINESSES DURING THE COVID-19 PANDEMIC

Abstract

This study investigated the differences in crisis management strategies between two businesses during the Covid-19 pandemic. One is an engineering company that faced a negative effect from Covid-19 and the other is a sanitary gel manufacturing company that faced a positive effect. Literature and studies of the crisis management strategies and business continuity management have been reviewed. Qualitative research data were gathered through conducting interviews with 4 representatives from the engineering company and 4 representatives from the manufacturing company. The similarities and differences in crisis management strategies of both companies were found, analyzed, and summarized. Recommendations to the representatives of both companies have been summarized along with the recommendations to other businesses regarding crisis management handling.