A QUANTITATIVE STUDY OF MOTIVATIONAL FACTORS IN AN INDUSTRIAL SME IN THAILAND

Abstract

This research will find out about the motivational factors in a labor intensive industrialize SME in Thailand. The subject for this research is located in Chonburi, Thailand. The research was done through quantitative analysis with the extension of the scope of study to employee satisfaction in relation to motivation. The research shows an interesting aspect regarding intellectual stimulation factor under Transformational leadership framework, where negative effect towards motivation was found, and Physiological needs is the key motivational factor is found in the research.