Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/4626
Title: | FACTOR INFLUENCING INTENTION TO USE FOOD DELIVERY APPLICATIONS IN BANGKOK |
Authors: | Nathawat, Naovaratkulchai |
Keywords: | Marketing and Management Convenience Ease of use Product Presentation Time saving Purchase intention |
Issue Date: | 30-Apr-2022 |
Publisher: | Mahidol University |
Abstract: | Currently, the online food business is growing. Especially during this COVID-19 pandemic and people do many things on their phone, consumers tend to choose online-food-delivery. This research aimed to measure the consumers’ intention to purchase through online food-delivery applications which are available in Bangkok. This research emphasizes four independent variables, which are Convenience, Ease-of-use, product presentation, Time-saving, and one dependent variable, which is purchase intention. by using the qualitative interview method. Data in this research was collected through in-depth interview 10 interviewees which are active and inactive users. The results of this research show how each variable affect the purchase intention to buy food in the online applications |
Description: | 23 leaves |
URI: | https://archive.cm.mahidol.ac.th/handle/123456789/4626 |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.011 2022.pdf | 217.85 kB | Adobe PDF | View/Open |
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