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https://archive.cm.mahidol.ac.th/handle/123456789/4633| Title: | HOW SME RESTAURANTS IN BANGKOK ADAPT TO SURVIVE UNDER THE COVID-19 PANDEMIC |
| Authors: | Anut Jantanalaj |
| Keywords: | Marketing and Management SME restaurants Covid-19 Government Policies |
| Issue Date: | 30-Apr-2022 |
| Publisher: | Mahidol University |
| Abstract: | Due to the spread of the COVID-19 pandemic in Thailand, many SMEs restaurants were severely affected, and many had closed down. The purpose of this research is to understand factors affecting their survival during this crisis. This research aims to study the surviving factors of SMEs restaurants in Thailand. For example, the variables are the government policies, marketing strategies, cost control, and other factors affecting their operation. |
| Description: | 34 leaves |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/4633 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.016 2022.pdf | 791.24 kB | Adobe PDF |  View/Open |
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