FACTORS THAT AFFECT INTENTION TO CHOOSE A UNIVERSITY FOR MASTER DEGREE OF GRADUATES

Abstract

The objective of this thematic paper is to identify the key factors that influence graduates to choose a university for Master’s Degrees. The research method that has been used for this thematic paper is a quantitative method by sending an online survey with the expectation of at least 100 responses from respondents who are currently studying Master’s Degrees. The result of this thematic paper indicated that with all the factors, the most influential factors that they perceived as important for choosing university are university curriculum, university reputation, university location, and tuition fees. However, there is another factor that is not considered as significantly important for respondents and that is lecturer expertise. Thus, the understanding of the key factors would help universities to effectively consider if there should be any changes or adjustments in order to meet the needs and interests of students when they are looking for a university for Master’s Degree.