Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/5287
Title: Change management of essilorluxottica after the merge
Authors: Wongsatorn Ariyawongwiwat
Keywords: Marketing and Management
Merger and Acquisition (M&A)
Handy’s classification of organizational culture
Kotter's 8-Step Change Model
J-Curve Stages of Change
Issue Date: 2023
Publisher: Mahidol University
Abstract: Although the merger of Essilor and Luxottica, resulting in the creation of EssilorLuxottica, represents a significant event in the eyewear industry, and position itself as a dominant player in the global eyewear market, the merger to form the new organization has a need to create the effective change management strategies to ensure a smooth integration of the two organizations. The theoretical frameworks applied to the topic include Handy’s classification of organizational culture, Kotter’s 8-step change model and J-curve stages of change. In the analysis chapter, the story of a merger, the gaps between 2 companies, the differences between before and after the merger and how the company applies change management to this situation are provided with in-depth analysis. The result would be acquired by interviewing a focused group, who is at the management level of the company in order to ensure the quality of information. Lastly, the recommendation for the company to gain further advantage
Description: 24 leaves
URI: https://archive.cm.mahidol.ac.th/handle/123456789/5287
Appears in Collections:Thematic Paper

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