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https://archive.cm.mahidol.ac.th/handle/123456789/5287
Title: | Change management of essilorluxottica after the merge |
Authors: | Wongsatorn Ariyawongwiwat |
Keywords: | Marketing and Management Merger and Acquisition (M&A) Handy’s classification of organizational culture Kotter's 8-Step Change Model J-Curve Stages of Change |
Issue Date: | 2023 |
Publisher: | Mahidol University |
Abstract: | Although the merger of Essilor and Luxottica, resulting in the creation of EssilorLuxottica, represents a significant event in the eyewear industry, and position itself as a dominant player in the global eyewear market, the merger to form the new organization has a need to create the effective change management strategies to ensure a smooth integration of the two organizations. The theoretical frameworks applied to the topic include Handy’s classification of organizational culture, Kotter’s 8-step change model and J-curve stages of change. In the analysis chapter, the story of a merger, the gaps between 2 companies, the differences between before and after the merger and how the company applies change management to this situation are provided with in-depth analysis. The result would be acquired by interviewing a focused group, who is at the management level of the company in order to ensure the quality of information. Lastly, the recommendation for the company to gain further advantage |
Description: | 24 leaves |
URI: | https://archive.cm.mahidol.ac.th/handle/123456789/5287 |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.035 2023.pdf | 3.52 MB | Adobe PDF | View/Open |
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