The Momentum Behind Mandarin: A Study on Thai Parents' Motivations for Their Children's Chinese Language Education

Abstract

In recent years, Thai families have attached more and more importance to sending their children to educational institutions to learn Chinese. This emphasis is not only affected by China's economic growth, but also closely related to factors such as the policies of China and Thailand, Thai market demand, cultural identity, social competition, and group relations. This study aims to explore the motivations of Thai families to send their children to learn Chinese and provide corresponding strategic suggestions for educational institutions.