Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/5876
Title: Stress Management Strategies Among Generation-Z in E-commerce industry
Authors: Chotima Luehirun
Keywords: Marketing and Management
Stress management
Occupational stress
E-commerce
Industry
Issue Date: 2025
Publisher: Mahidol University
Abstract: This research paper analyzes stress management among E-commerce employees, focusing on the challenges they face in their daily work. It explores key stress factors, personal and professional experiences, and coping mechanisms. Interviews were conducted with ten participants working in different roles within the E-commerce industry. The interview questions covered workplace stress, personal experiences, coping strategies, and professional perspectives. The study identifies specific causes of stress, including high workload, limited autonomy, and coordination challenges with internal teams and external partners. Additionally, it highlights various coping strategies used by employees to manage stress. The paper concludes with recommendations for both individuals and organizations to improve employee well-being in the E-commerce sector.
Description: 34 leaves
URI: https://archive.cm.mahidol.ac.th/handle/123456789/5876
Appears in Collections:Thematic Paper

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