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https://archive.cm.mahidol.ac.th/handle/123456789/653| Title: | Consumer behavior of personal care products toward online shopping in Thailand. |
| Authors: | Sapannarat Chaichana |
| Keywords: | Marketing Management customer behavior Thailand Online Shopping Personal care products |
| Issue Date: | 29-Jul-2014 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2014 |
| Abstract: | The purpose of this study was to test hypotheses of the four factors that influencing online shopping intention behaviour toward personal care products. The factors were perceived benefit, perceived risk, service and perceived behavioural control. Hypotheses were tested by regression analysis of data collected from 58 internet users who are in middle age. The result of this study showed only perceived benefit was a significant factor. Recommendations to internet seller were provided in the conclusion section. KEY WORDS: Online shopping /Personal Care Products / Consumer Behaviour |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/653 |
| Other Identifiers: | TP MM.032 2014 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.032 2014.pdf | 5.81 MB | Adobe PDF |  View/Open |
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