Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/861| Title: | FROM GLOBAL TO LOCAL, HOW SOCIAL MEDIA DOES IMPACTS ON TEEN CONSUMER |
| Authors: | WISANU JAIPRAYAT |
| Keywords: | Marketing and Management |
| Issue Date: | 14-May-2014 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2014 |
| Abstract: | The purpose of this study was to study effect of social media on teen consumer. We would like to explore what is their behavior, psychology or motivation that got effect from social media. This conceptual paper has been developed by gathering secondary research from marketing website and media agencies. The result of this study showed social media effect a lot on teen consumer and they are heavy user in term of time spend and engagement. KEY WORDS: Social media / Teen behavior / Influencer |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/861 |
| Other Identifiers: | TP MM.018 2014 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.018 2014.pdf | 759.17 kB | Adobe PDF |  View/Open |
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