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Issue DateTitleAuthor(s)
2020-06-10To explore the purchase intentions of magical and religious amuets in Thailand 2019.Pitthayut Saminpanya
2019-06-11Top management change effect firm performance and trading volume evidence from Thailand (1999-2014)Sasiyakarn Chanttasahawat
2018-11-13Touch screen sensor technology-how to penetrate the flexible electronic devices market with a tailor-made business plan.Erina Suzuki
2022-04-30TRANSFORMATION OF CUSTOMER BEHAVIOR TO FINTECH SERVICE DURING THE COVID-19 SITUATION IN THAILAND.Kamin, Jatejarungwong
2021-02-16Transformational leadership effecting on company (SME) performance.Tawich Kanokmaneechotikul
2017-11-22Transgenerational problems of Thai SME family business in tourism and hospitality industry.Apichaya Toovichean
2016-01-14Travel behaviors and destination preferences among the LGBT population in Thailand.Pitchaya Phraewattanakul
2018-12-17Trust-building strategy in hotel industry.Siprapa Liengprapaipun
2023Two essays on military directors of Thai listed firmsChenglong Zheng
2014-07-29Understand the conflict in a cross cultural international brand distribution company between Thailand and Singapore.Natawut Manachareon
2020-11-06Understanding consumer motivation to buy products through E-wallet payment.Warangkana Ruadrewworakit
2017-06-28Understanding customers' acceptance of telematics: The linkage of attitudinal, normative, and control belief structure with technology acceptance model (TAM).Jarurampai Uthai
2020-11-06Understanding factors affecting consumer behavior towards premium optical leas brands in Bangkok.Aksorn Padungkiatsakul
2017-05-24Understanding Thai young adults toward cloth shopping on social media.Somrutai Patamarat
2019-08-28Understanding the adoption of hospital information system (HIS): Unified theory of acceptance and use of technology.Chutchadaporn Chuaysathit
2021-09-11UNDERSTANDING THE CHALLENGES OF E- LEADERSHIP: HOW TO LEAD PEOPLE AMID COVID-19 OUTBREAK IN FOOD AND BEVERAGE INDUSTRY: THAILANDPatsorn, Srinithikosit
2021-09-11UNDERSTANDING THE CHALLENGES OF PEOPLE IN GENERATION X ADAPTING TO ‘WORK FROM HOME’ IN THE BANKING INDUSTRY AMID COVID-19 PANDEMIC. BANGKOK, THAILANDTharinee, Wongwattanun
2022-09-04UNDERSTANDING THE CUSTOMER PERCEPTIONS TOWARD TAO BIN BRAND BETWEEN LIGHT AND HEAVY SHOPPERS IN ORDER TO SUSTAINABLY DRIVE HEAVIER CONSUMPTION AMONG EXISTING SHOPPERS.Prachaya, Varuntanya
2023Understanding the Influence Factors on the Acceptance and Use of ChatGPT in Bangkok: A Study Based on the Technology Acceptance ModelJidapa Teerawongsathorn
2022-09-04UNDERSTANDING THE KEY FACTORS TO HOW A HOTEL IN THAILAND EMBRACED SUFFICIENCY ECONOMY PHILOSOPHY AND SURVIVED THE COVID-19 CRISIS: A SME HOTEL IN BURIRAM, AKELADA HOTELEkachai, Narula