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Issue DateTitleAuthor(s)
2014-07-29Understand the conflict in a cross cultural international brand distribution company between Thailand and Singapore.Natawut Manachareon
2020-11-06Understanding consumer motivation to buy products through E-wallet payment.Warangkana Ruadrewworakit
2017-06-28Understanding customers' acceptance of telematics: The linkage of attitudinal, normative, and control belief structure with technology acceptance model (TAM).Jarurampai Uthai
2020-11-06Understanding factors affecting consumer behavior towards premium optical leas brands in Bangkok.Aksorn Padungkiatsakul
2017-05-24Understanding Thai young adults toward cloth shopping on social media.Somrutai Patamarat
2019-08-28Understanding the adoption of hospital information system (HIS): Unified theory of acceptance and use of technology.Chutchadaporn Chuaysathit
2021-09-11UNDERSTANDING THE CHALLENGES OF E- LEADERSHIP: HOW TO LEAD PEOPLE AMID COVID-19 OUTBREAK IN FOOD AND BEVERAGE INDUSTRY: THAILANDPatsorn, Srinithikosit
2021-09-11UNDERSTANDING THE CHALLENGES OF PEOPLE IN GENERATION X ADAPTING TO ‘WORK FROM HOME’ IN THE BANKING INDUSTRY AMID COVID-19 PANDEMIC. BANGKOK, THAILANDTharinee, Wongwattanun
2022-09-04UNDERSTANDING THE CUSTOMER PERCEPTIONS TOWARD TAO BIN BRAND BETWEEN LIGHT AND HEAVY SHOPPERS IN ORDER TO SUSTAINABLY DRIVE HEAVIER CONSUMPTION AMONG EXISTING SHOPPERS.Prachaya, Varuntanya
2023Understanding the Influence Factors on the Acceptance and Use of ChatGPT in Bangkok: A Study Based on the Technology Acceptance ModelJidapa Teerawongsathorn
2022-09-04UNDERSTANDING THE KEY FACTORS TO HOW A HOTEL IN THAILAND EMBRACED SUFFICIENCY ECONOMY PHILOSOPHY AND SURVIVED THE COVID-19 CRISIS: A SME HOTEL IN BURIRAM, AKELADA HOTELEkachai, Narula
2020-11-06Understanding the perceptions of Thai physicians in Bangkok on prescribing the oral anti-diabetic drugs to T2DM patients.Meathawee Pumpech
2018-11-07Understanding University student's decision to use ofo bike sharing services in Bangkok.Jingwen Chen
2021-12-18UNDESIRABLE OF GETTING THE PROMOTION TOWARD THE HIGHER POSITION: THE CASE OF PERMANENT SALES EMPLOYEES IN THE GOLD SHOPS, RATCHABURI PROVINCEPimpanid, Nimitpornsuko
2018-11-09University graduates youth unemployment in Bhutan: Causes and psychological impact of Unemployment (Unemployed University Graduate's perspectives)Jit BDR Bhandari
2023Unveiling motivation: a comprehensive study of motivation and job satisfaction among employees at a Thai commercial bankKornkamol Buddhavudhikrai
2023Unveiling the factors that Drive Long-Term Job Retention in the Dynamic of the Multinational Pharmaceutical Company: A Case Study of ThailandRapeepong Kulpongpisal
2015-05-07Use of leadership styles & their influence on employees' performance in a small company.Ruhow saefu
2018-11-19Use of power between younger bosses and older subordinates.Nawamon Sirivarothakul
2014-07-29Users' adoption of online trading: the Thai perspective.Achitdej Archapairoj