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College of Management Mahidol University E-Thesis and Thematic Paper
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Results 1-9 of 9 (Search time: 0.094 seconds).
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Issue Date
Title
Author(s)
2015-01-20
An exploratory study of key factors influencing buying behavior in fashion clothing among Thai tweenage girls.
Trissawa Tangtatswasdi
2014-07-29
Why leading companies choose Line official account as a major marketing tool? and consumer behaviors toward the marketing strategy.
Pimpisa Pothirattanachaikul
2016-03-23
Impact of brand equity on purchase intention for vitamin B complex customer in Bangkok area: a case of Alinamin Ex plus.
Patcharawalai Wongruksat
2014-07-29
Consumer behavior of personal care products toward online shopping in Thailand.
Sapannarat Chaichana
2016-05-26
Factors influencing customer satisfaction in online shopping in Thailand.
Pongsaporn Nittayachit
2018-11-19
The exploration of plus size apparel in Thailand.
Pimpisa Sittipun
2020-01-21
The usage of online shopping among the older adult.
Praewpat Pupanead
2014-07-29
The key factors that influence the buying behavior of Thai consumers on branded jeans.
Kacha Tanthavach
2021-09-12
AN ANALYSIS OF FACTORS AFFECTING CONSUMER PURCHASE BEHAVIOR ON C2C/ B2C MARKETPLACE E-COMMERCE PLATFORM IN THAILAND
Sirinuch, Chalayontdaecha
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Author
1
Kacha Tanthavach
1
Patcharawalai Wongruksat
1
Pimpisa Pothirattanachaikul
1
Pimpisa Sittipun
1
Pongsaporn Nittayachit
1
Praewpat Pupanead
1
Sapannarat Chaichana
1
Sirinuch, Chalayontdaecha
1
Trissawa Tangtatswasdi
Subject
3
Entrepreneurship Management
3
Marketing and Management
2
Marketing
2
Online shopping
1
Alinamin Ex plus
1
Application
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Consumer satisfaction
1
e-commerce
1
Factor analysis
1
Fashion
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