Browsing by Author Peter De Maeyer

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Issue DateTitleAuthor(s)
2017-05-24Effect of Ambush marketing to customers' attitude towards brand in Olympic game 2016.Metee Ploymee
2018-11-01Exploring security perception of mobile wallet in Thailand.Nareenart Khumjuang
2015-06-11Factor influencing customer satisfaction when buy clothing online.Thanapas Asavasiriroje
2018-11-01Factors affecting customer's decision to use grocery mobile application in Bangkok metropolitan: a case study of tops supermarket.Suchada Assawa-Umnuai
2015-06-12Factors affecting uasge intention towards mobile banking service.Kesara Supornsinchai
2018-11-01Factors influencing consumers' intentions to shop handmade bracelets online of female consumers in Thailand.Winda Preechawana
2018-11-09Factors persuading millennial employees to stay with leading pharmaceutical company during the disruptive world.Wiwat Sirijittanon
2018-11-01Factors that influence Chinese consumers' purchase intention on Thai skincare product.Puiki Hui
2015-05-07How health-conscious trend effects consumption of organic and functional food in Thailand.Sakdidej Suksapa
2018-11-09Key challenger preventing a successful transition to the first time supervisor of shared services center in Thailand.Patawin Ingpochai
2015-05-07Purchasing healthy food through facebook.Apiwan Taetiangtam
2018-11-01The best practice of digital advertising platform for Thai advertiser.Thanawathn Duang-Ngarm
2015-06-12The critical factors to select and purchase vehicle's replacement tire of Thai car owner.Mongkol Nontipak
2015-06-12The effect of celeberties' eWoM on purchase intention of make up product.Patcharida Kengkijkosol
2017-11-20The ethical segmentation of consumers in Thailand.Yersan Chen
2018-11-01The factors that influence consumer use the mobile banking in Bangkok.Supachai Ratanachinakorn
2015-03-26The impact of developed Bangkok transportation on residential location choice decision behavior.Supap Taratippitak
2015-08-25The importance of digital marketing for Asean businesses in 2015.Arun Vijayakumar
2018-11-13The potential success factors for SMEs social commerce in Thailand.Sarita Kovatana
2018-11-01The success factors of online food bloggers in Thailand.Sariya Thapsutham