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Issue DateTitleAuthor(s)
2021-09-11UNDERSTANDING THE CHALLENGES OF PEOPLE IN GENERATION X ADAPTING TO ‘WORK FROM HOME’ IN THE BANKING INDUSTRY AMID COVID-19 PANDEMIC. BANGKOK, THAILANDTharinee, Wongwattanun
2022-09-04UNDERSTANDING THE CUSTOMER PERCEPTIONS TOWARD TAO BIN BRAND BETWEEN LIGHT AND HEAVY SHOPPERS IN ORDER TO SUSTAINABLY DRIVE HEAVIER CONSUMPTION AMONG EXISTING SHOPPERS.Prachaya, Varuntanya
2023Understanding the Influence Factors on the Acceptance and Use of ChatGPT in Bangkok: A Study Based on the Technology Acceptance ModelJidapa Teerawongsathorn
2022-09-04UNDERSTANDING THE KEY FACTORS TO HOW A HOTEL IN THAILAND EMBRACED SUFFICIENCY ECONOMY PHILOSOPHY AND SURVIVED THE COVID-19 CRISIS: A SME HOTEL IN BURIRAM, AKELADA HOTELEkachai, Narula
2020-11-06Understanding the perceptions of Thai physicians in Bangkok on prescribing the oral anti-diabetic drugs to T2DM patients.Meathawee Pumpech
2018-11-07Understanding University student's decision to use ofo bike sharing services in Bangkok.Jingwen Chen
2021-12-18UNDESIRABLE OF GETTING THE PROMOTION TOWARD THE HIGHER POSITION: THE CASE OF PERMANENT SALES EMPLOYEES IN THE GOLD SHOPS, RATCHABURI PROVINCEPimpanid, Nimitpornsuko
2018-11-09University graduates youth unemployment in Bhutan: Causes and psychological impact of Unemployment (Unemployed University Graduate's perspectives)Jit BDR Bhandari
2024Unlocking East Asia: A Strategic Analysis of Odoo ERP’s Entry into JapanTanatit Tansereesakunpat
2023Unveiling motivation: a comprehensive study of motivation and job satisfaction among employees at a Thai commercial bankKornkamol Buddhavudhikrai
2023Unveiling the factors that Drive Long-Term Job Retention in the Dynamic of the Multinational Pharmaceutical Company: A Case Study of ThailandRapeepong Kulpongpisal
2015-05-07Use of leadership styles & their influence on employees' performance in a small company.Ruhow saefu
2018-11-19Use of power between younger bosses and older subordinates.Nawamon Sirivarothakul
2014-07-29Users' adoption of online trading: the Thai perspective.Achitdej Archapairoj
2015-05-07Users' perspective on online purchasing: the custom cookie.Sirapha Deluckanatin
2022USERS’ SATISFACTION WITH CHOOSING FITNESS SERVICE IN BANGKOK, THAILANDThanat, Piromchaikij
2023Utilising motivational theories in managing employee turnover: a case study of luxury beach resorts in PhuketLalin Bunnag
2016-10-26Utilize significances of Chinese cultural values to establish an effective business relationship in China.Pimmada Laohasiri
2015-12-20Valuation of central pattana company limited.Thanakorn Phurijirasin
2014-12-14Valuation of home product center public company limited.Nattakarn Charaswimonporn